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Posts by
Gianluca Ruggiero
DATA SCIENCE
How Big Data killed sampling
"Sampling" live digital data isn't just plain wrong, it is clownish at best. Tell your data provider to stop. Now.
CASE STUDIES
Advice to the cigar industry: listen to what your consumers are saying
Master Blenders and bloggers may still show the path, but smokers have the last word now
MARTECH
Avoid MadTech madness: 3 rules to choose a marketing solution
Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late
MARKETING STRATEGY
Why Google became the largest consumer reviews source overnight
Amazon and Google are fighting hard for the control the Consumer Journey. Who will win?
MARKETING STRATEGY
Understanding today’s Consumer Journey: key elements for a successful marketing strategy
To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.
About Author
Gianluca Ruggiero
Award-winning Marketing Strategist, Data Scientist, AI Designer, Entrepreneur. Explorer of the uncharted regions of human consciousness and behavior. 20+ years of successful track record designing Integrated Marketing strategies for Fortune 500 companies, always at the intersection between Marketing and Technology.
