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Posts Tagged
Market Research
CASE STUDIES
Advice to the cigar industry: listen to what your consumers are saying
Master Blenders and bloggers may still show the path, but smokers have the last word now
MARTECH
Avoid MadTech madness: 3 rules to choose a marketing solution
Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late
MARKETING STRATEGY
Understanding today’s Consumer Journey: key elements for a successful marketing strategy
To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.
