Dramatically Improve your Innovation Success Rate.

The only live Product Performance Benchmarking Platform that helps innovation leaders launch successful products in today's hyper-competitive market.

95% of new products fail due to incomplete and episodic market insights.

Our proprietary AI technology continuously analyzes billions of online consumer behavioral data to benchmark the performance of the entire competitive landscape in real-time.

The first Product Performance Benchmarking Platform that covers 100% of the competitive landscape.

Global

Every
eRetailer and DTC

A global live CENSUS to ensure the broadest assortment coverage

Granular

Every
Product

Ongoing, simultaneous coverage of the entire competitive landscape

Actionable

Accurate
Segmentation

Thousands of Products are organized in relevant hierarchies and segments

Reliable

Product Genome
Sequencing

Thousands of Products benchmarked on consumer Key Performance Drivers  

Re-align your product strategy with today's most impactful market needs.

Whether you need to drive product innovation, optimize the performance of your current assortment, or improve category management, we got you covered.

Trusted by Global Leaders: